With nearly 24 million members worldwide and over 20 years of history, Marriott Rewards® was the first multibrand rewards program for the hospitality industry when it was expanded to include all Marriott brands in 1997, and is the world's most preferred multi-brand frequent guest program today.1
Through the use of Marriott Rewards member information and usage data, Marriott can effectively market weekend and leisure stays, recommend new hotels in the portfolio, and suggest business and social events at Marriott properties to our most loyal customers and frequent travelers. As a result, Marriott Rewards members contribute over 51% of Marriott's total paid lodging room nights.
Marriott Rewards in the Caribbean and Latin America
Marriott Rewards membership in the Caribbean and Latin America has grown at a Compound Annual Growth Rate (CAGR) of 21%, reflecting growing customer loyalty.
The significant percentage of paid room nights by Marriott Rewards members in 2005 demonstrates the effectiveness of Marriott International's customer loyalty program.
Marriott Rewards for Groups
Building upon the strength of Marriott Rewards, the industry's leading loyalty program, Marriott's Rewarding Events offers Marriott Rewards points to meeting planners.
Marriott's Rewarding Events program is communicated to targeted meeting planners through our direct sales force, our websites, direct mail, and email marketing channels; it is the primary marketing program targeted toward meeting planners who bring in the group segment.
Marriott Rewards Awards: Since its inception, Marriott Rewards has received accolades from some of the world's leading publications. Some of those honors include:
- “Best Hotel Rewards Program in the World” for the 8th consecutive year in 2004 from readers of Business Traveler magazine
- “Favorite Hotel Loyalty Program” of 2003 readers of BusinessWeek
1. 2005 SCORES Competitive Tracking Survey
