Marriott® International is focused on leveraging its business acumen to drive the growth of its brands in Europe, the Middle East and Africa. The number of Marriott Rewards® members in the region has grown, too, increasing nearly four times since 1999. In recognition of this growth pattern, Marriott has customized Marriott.com for specific markets; for example, Marriott.com is now available in German, French, and in Queen's English. By leveraging the strengths of Marriott International's proven operational capabilities and performance excellence, Marriott brands provide owners and franchisees a singular growth opportunity with a hospitality leader.
Today, Marriott leads the global industry in many respects, and our proven strategies provide our company, our owners, and our franchisees with many advantages:
Meeting Traveler Needs: Marriott continues to explore new brands, amenities, technologies, and other lodging offerings to meet the changing needs of our valued guests and thereby drive premium rates. Marriott's offerings respond to a broad spectrum of consumer needs, such as:
- A new pre-arrival planning and “virtual concierge” service,
- New luxurious bedding and interior design,
- Extraordinary portfolio of brands that furnishes travelers with a range of prices, locations, and experiences, and
- Marriott's Look No Further® Best Rate Guarantee, the first comprehensive rate guarantee beyond the Internet offered by a major lodging company.
Building Preference and Loyalty: Travelers recognize that Marriott's brands represent the highest value, consistency, and quality in the industry, and they prefer Marriott brands by a substantial margin.1 Marriott Hotels & Resorts, our flagship brand, was preferred by frequent business travelers over the next leading lodging competitor by three to two. Outstanding customer service; consistent, high-quality products; and the most expansive geographic distribution in the industry drive this loyalty.
Leveraging Economies of Scale: Marriott's growing portfolio of hotels creates economies of scale that enable us to provide the industry's leading frequent traveler program (Marriott Rewards), a powerful reservations system, and creative, global sales and marketing programs.
Maximizing Our Seasoned Management Team: Marriott has always maintained that uncompromising ethical standards are necessary to sustain a competitive advantage, as well as the pride and trust of our associates, owners and franchisees, and shareholders. We are fortunate to have the strongest, most seasoned and cohesive management team in our industry.
Emphasizing the Best of Our History and Culture: Built on a foundation of hard work, integrity, service, and the pursuit of excellence, Marriott has anticipated and responded to several generations of customer tastes and economic cycles and faced many challenges by making the most of our opportunities. Now, as always, Marriott's associates demonstrate their Spirit to Serve® every day through their caring service, dedication, and professionalism.
1. 2005 Harris Interactive Portfolio Frequent Traveler Tracking, US Business Travelers
