In 2005, Marriott International, Inc., celebrated an unparalleled 78 years of hospitality leadership. Through various market cycles and several generations of customer tastes, Marriott consistently achieves outstanding consumer recognition, offers unparalleled products and services, and maintains industry-leading customer preference. The company manages or franchises nearly 2,800 units and operates in 66 countries and territories (as of year-end 2005). With this global reach and distribution, Marriott offers the broadest portfolio of hospitality brands in the world.
Marriott's industry leadership derives from more than outstanding properties and a diverse portfolio of brands. A principle of the company, the Spirit to Serve®, provides the basis for Marriott's operational excellence. The Spirit to Serve encompasses Marriott's intense focus on anticipating and meeting customer needs, and it is delivered each day through the dedication of Marriott's associates, owners and franchisees.
Marriott International's experience in hotel management and operations and our strong family of brands create a winning formula. Consistent achievement of industry-leading brand standards for products, services, and operations ensures that Marriott guests enjoy experiences superior to those provided by competitors.
Marriott brands are leaders in their respective segments and enjoy a high level of customer and owner preference. Through a multidisciplinary process, Marriott's Brand Management organization designs and shapes products and services based on the solid understanding of our guests' needs and values. In addition, the Brand Management organization develops brand-specific competitive strategies and economic models to position our lodging brands for market leadership and profitability.
Our results in 2005 clearly demonstrate the soundness of the Marriott International business model, which is built around our propensity for growth, a strong brand portfolio that provides outstanding value, and a culture that celebrates change and values responsiveness. In 2005, Marriott International achieved the following results (numbers as of year-end 2005, unless otherwise noted):
- Operated or franchised nearly 500,000 lodging rooms
- Operated or franchised nearly 2,800 properties across 16 brands in 66 countries and territories
- Added over 22,000 hotel rooms and timeshare units
- Ranked as one of the “100 Best Companies to Work For” by FORTUNE® magazine for the 9th consecutive year
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