Created in the early 1980s after an in-depth review of the needs of the business market, Courtyard by Marriott® has become known as an oasis for the business traveler. The environment is always fresh and current with broad consumer appeal. It offers enabling spaces, restorative design, and a revitalizing sanctuary that's ideal for business travelers. Currently, Courtyard stands as Marriott's most widely distributed brand and as a leader in the select-service category.
Courtyard by Marriott is the business traveler's oasis on the road.
Travelers, business travelers in particular, have come to think of Courtyard by Marriott as a warm, inviting refuge. It places each guest in control of his/her experience and provides them with an opportunity for rejuvenation and revitalization during his/her travels.
The Lobby
The lobby, like the guest rooms, responds to the guest's most important needs—control, self-reward, and consistency. Enabling spaces—such as an area where guests can check email, or where they might meet casually with colleagues—allow for multipurpose use throughout the day. Meeting rooms, swimming pools, whirlpools, and exercise rooms are available at most locations.
The Guest Room
The Courtyard product focus is the guest room—a revitalizing sanctuary—which features distinctly defined areas for sleeping, relaxing, working, and grooming. The Courtyard guest room enables productivity and connectivity and provides comfort and a décor that promotes a soothing ambience.
*Revenue per available room **Figures in excess of 100 reflect a market share premium. Source: Smith Travel Research Services, December 2007, year-to-date. Competitive set of managed and franchised hotels opened and operating at least one full year or longer (Starview Comparable). See franchise offering circular for franchise-specific analysis.
Marriott Reservation System Contribution to Occupancy
The industry's foremost sales channels deliver fully more than 68 percent of Courtyard's gross room nights in the U.S. and Canada.
Source: 4th Quarter 2007 data. Includes 800 number, GDS, Marriott.com and area reservation sales offices (ARSO).
Marriott Rewards®
Marriott Rewards members paid nights represent 53% of total Courtyard room nights sold.
Each Courtyard by Marriott is a model of inspiring design blended with intelligent technology. Some locations are based on prototypes. Others are totally unique to reflect the special character of their historic buildings or surrounding neighborhoods. All seek to maximize the comfort, enjoyment and productivity of each guest. View a few of the properties for yourself and experience the reasons millions of loyal business travelers return time after time.
The Courtyard by Marriott brand provides a range of prototype designs for hotel developers to use in specific markets. The prototype designs maximize efficiency of design and construction costs while optimizing units per acre. In addition to the prototype designs, conversions of existing buildings and custom designs may be developed to fit project requirements and a specific market.
Completely unique Courtyard hotels are also constructed in urban or historic settings. These nonprototype Courtyard hotels are designed to reflect the singular character of their surrounding neighborhoods and to preserve the architectural integrity of buildings of historical significance.
Prototype Design Features
Attractively landscaped grounds
Walled and landscaped courtyard
Outdoor or indoor pool, and whirlpool
Exterior sun deck and/or patio space
Standard Prototypes Site Area Gross Building Area
3-story: 91/93 rooms 1.94 ac. 49,653/50,029 sf
4-story: 138/139 rooms 2.33 ac. 72,215/73,044 sf
5-story: 156/157 rooms 2.82 ac. 83,330/84,815 sf
6-story: 169 rooms 2.72 ac. 95,906 sf
On-Property Features
Business library offering individual workstations with power outlets, high-speed data ports, comfortable seating, printer, copier, and telephones
The Market—a 24-hour food and beverage area
The Great Room public space configured to offer open, flexible seating areas where guests can work, meet, and dine in a comfortable setting
Exercise room
One or more small meeting rooms with audiovisual services available
Lounge with big-screen TV
Guest laundry
Dry-cleaning service
Many locations feature wireless high-speed Internet in the Great Room
In-Room Features
Free high-speed Internet access
Spacious rooms with work space and separate seating areas
Large work desk with no-glare lighting and an ergonomic chair
Two telephones with data ports and voice mail
Remote-controlled TV with free cable and premium movie channels
In-room movies
Complimentary in-room coffee and tea
Complimentary daily newspaper
Iron and ironing board
Hair dryer
1. Smith Travel Research Services, December 2007, year-to-date, Competitive set of managed and franchised hotels opened and operating at least one full year or longer. See franchise offering circular for franchise-specific analysis.
Designed by the business traveler for the business traveler
Marriott Rewards members paid room night represent 53% of total room nights
Brand Strategy