Renaissance Hotels & Resorts targets the Enjoyment Guest—guests who cherish the life well-lived. These savvy guests combine business and pleasure in pursuit of adventures and life less ordinary. To forge relationships with these guests, Renaissance hotels are entertaining, stimulating, and developed around the brand pillars of Expressive Destinations, Delightful Luxuries, and Savvy Service.
Brand Pillars
Expressive Destinations: This pillar is the foundation of the hotel design story and business positioning from distinctive, stylish expressive design with a touch of whimsy to relevant street restaurants and bars that attract both hotel and non-hotel clientele.
Delightful Luxury: For the discerning Renaissance Guest who lives life to the fullest, the Renaissance hotel indulges the Enjoyment Guests' lifestyle with memorable, irreverent touches and special amenities such as unique art work or passes to local yoga studios.
Savvy Service: The language and behaviors of the hotel associates set the mood of the hotel. As a Renaissance hotel, the associates “serve with a style all our own.” They delight guests with random acts of kindness and service signatures.
Like its guests, Renaissance Hotels & Resorts is ambitious. Its growth goal is to double the number of properties worldwide over the next five years. Since 1997, Renaissance Hotels & Resorts has almost doubled its distribution globally. Through aggressive marketing plans that deliver a compelling brand message to encourage trial and awareness, and increase share among frequent business travelers seeking distinctive hotels, Renaissance will reach deeper into this important and expanding group of individualistic, quality-tier customers to whom the brand appeals.
Market Share RevPAR* Index**: 111.6
Occupancy Index: 102.9
Rate Index: 108.4 * Revenue per available room
** Figures in excess of 100 reflect a market share premium.
Source: Smith Travel Research Services, December 2007, year-to-date. Competitive set of managed and franchised hotels opened and operating at least one full year or longer (Starview Comparable). See franchise offering circular for franchise-specific analysis.
Marriott Reservation System Contribution to Occupancy
The industry's foremost sales channels deliver over 60 percent of Renaissance's gross room nights in the U.S. and Canada.
Source: 4th Quarter 2007 data. Includes 800 numbers, GDS, Marriott.com and area reservation sales offices (ARSO).
Marriott Rewards®
Marriott Rewards member paid nights represent approximately 40% of total Renaissance Hotels & Resorts room nights sold. Source: Marriott Rewards Loyalty News, 4th Quarter 2007.
Average Length of Stay
U.S. and Canada: 2.01 nights
Outside U.S. and Canada: 2.14 nights Source: Marriott Reservation System (MRDW), December 2007, YTD.
Click the links to view Renaissance properties in the United States and Canada and experience the reason millions of loyal guests return time after time.
1. Smith Travel Research Services, December 2007, year-to-date. Competitive set of USA managed and franchised hotels opened and operating at least one full year or longer (Starview Comparable). See franchise offering circular for franchise-specific analysis.
Brand Strategy
