Residence Inn by Marriott® pioneered the “extended-stay” market to serve the needs of business travelers seeking apartment-style accommodations for their longer stays. The brand's homelike suites provide spaciousness, flexibility and comfort with a relaxing, social community that enriches life away from home.
The “Gen7” suite redefines the extended-stay lodging segment. The new suite showcases contemporary décor and finishes that reflect the comforts and luxuries of a modern American home.
Commanding a 25.7% RevPAR Index (Revenue per available room) premium over the competition, Residence Inn by Marriott has defined the extended-stay category for 30 years by reinventing itself as customer needs have changed, and today remains one of the lodging industry's most powerful brands. Residence Inn also leads the segment with a 13.6% occupancy premium and a 10.7% rate premium over the competition.1
Residence Inn hotels provide an environment that balances homelike comfort with amenities and services that encourage productivity, while providing a sense of community through warm, responsive staff service. The sense of community is built by connecting guests with guests, guests with associates, and guests with the local community. The hotels are architecturally and environmentally designed to resemble an upscale residential complex and are built specifically for extended-stay travelers.
The typical Residence Inn is 120 rooms (suites). The suites (studio, one-bedroom, and two-bedroom) are up to 50% larger than an average hotel room and offer separate sleeping and living areas; a fully equipped kitchen; and ample work space featuring free high-speed Internet access. The suites are at the center of the Residence Inn experience. They are designed to enable every facet of a guest's lifestyle. From a place to prepare and share a full meal to multiple options for working and relaxing, the suite is a spacious and multifunctional space.
The Gatehouse® serves as the property's nucleus—a place where guests can enjoy a free hot breakfast buffet in the morning and an evening social hour. The Gatehouse lobby is both the community hub and the heart of the arrival experience, conveying a safe and welcoming stay.
Residence Inn has maintained its leadership position in the upscale, extended-stay category. Benefiting from Marriott International's processes and established brand identity, it enjoys impressive performance figures.
Distribution
Total Hotels: 546
Internal Source: Unit & Room Count, Q4 2007.
Market Share
RevPAR* Index**: 125.7
Occupancy Index**: 113.6
Rate Index: 110.7
*Revenue per available room **Figures in excess of 100 reflect a market share premium.
Source: Smith Travel Research Services, December 2007, year-to-date. Competitive set of managed and franchised hotels opened and operating at least one full year or longer (Starview Comparable). See franchise offering circular for franchise-specific analysis.
Marriott Reservation System Contribution to Occupancy
The industry's foremost sales channels deliver fully more than 51 percent of Residence Inn's gross room nights in the U.S. and Canada.
Source: 4th Quarter 2007 data. Includes 800 number, GDS, Marriott.com and area reservation sales offices (ARSO).
Marriott Rewards®
Marriott Rewards members paid nights represent 62% of total Residence Inn room nights sold.
Each Residence Inn by Marriott is reminiscent of homelike comforts and brings to mind an inviting sense of community. Some locations are based on prototypes. Others are totally unique to reflect the special character of their historic buildings or surrounding neighborhoods. Here are a few photo examples of Residence Inn properties and a chance to experience the reason loyal business and leisure guests make it their home away from home for extended stays.
The Residence Inn by Marriott brand provides a range of prototype designs. The prototypes maximize efficiency of design and construction costs while optimizing units per acre.
Completely unique Residence Inn hotels are also constructed in urban or historic settings. These non-prototype Residence Inns are designed to reflect the singular character of their surrounding neighborhoods and to preserve the architectural integrity of buildings of historical significance.
Prototype Design Features
Attractively landscaped grounds
Integrated Gatehouse with outdoor patio
Outdoor or indoor pool, and whirlpool
SportCourt®
Standard Prototypes Site Area Gross Building Area Gen 7
3-story 92*/93 suites 2.24 ac. 66,622/64,354 sf
4-story 124*/125 suites 2.58 ac. 87,629/85,361 sf * Square-footage includes pool area
On-Property Features
The Gatehouse, housing the hotel's front desk and public area
The Market, 24-hour food and beverage area
Exercise room
Business services (fax, copy, print)
Swimming pool and whirlpool
All-purpose Sport Court for basketball, tennis, and volleyball games
Complimentary weekday social
Weekly manager's barbecue
Complimentary welcome basket with popcorn, coffee and tea
Complimentary grocery-shopping service
Pets welcome (for an additional fee)
In-Room Features
Free high-speed Internet access
Suites that are up to 50% larger than traditional hotel rooms
Studio, one- and two-bedroom suites
Separate living, working, eating, and sleeping areas
Fully equipped kitchens with full-size refrigerator, coffee maker, microwave, dishwasher, and cook top (ovens in some suites)
Full complement of cooking utensils, flatware and dishware
Plenty of space to work
Hair dryer
Iron and ironing board
Personalized voice mail
Remote-controlled TV with free cable and premium movie channels
Some suites include fireplaces
1. Source: Smith Travel Research Services, December 2007, year-to-date. Competitive set of managed and franchised hotels opened and operating at least one full year or longer (Starview Comparable). See franchise offering circular for franchise-specific analysis.
Marriott Rewards members paid room nights represent 65% of total Residence Inn room nights
Brand Strategy