TownePlace Suites by Marriott® is on the fast-track to becoming the brand of choice for travelers interested in casual, homelike accommodations at an affordable price. It's for the traveler with a no-nonsense, do-it-myself attitude, who desires an informal, fun hotel. To cater to that audience, TownePlace Suites delivers:
Spacious accommodations and convenient services for the value-conscious, extended-stay traveler
A “can-do” approach to service that encourages guests to feel a connection with hotel associates and helps to connect guests to the local community
A space with all the essentials for work and pleasure
Locations near restaurants, grocery and retail stores
TownePlace Suites provides a neighborhood-style living experience, accentuated by comfort and quality at an exceptional value, where self-reliant, extended-stay travelers can feel at home on the road. It's a superior option over traditional hotels for extended-stay travelers looking for accommodations that provide more relevant amenities—at an affordable price.
TownePlace Suites features bright and spacious studios, one- and two-bedroom suites with fully equipped kitchens, separate living and sleeping areas, ample work space with complimentary high-speed Internet access, and separate voice and data lines.
The TownePlace Suites brand continues to develop and win a loyal customer following. Benefiting from Marriott International's processes and established brand identity, it enjoys impressive performance figures.
*Revenue per available room **Figures in excess of 100 reflect a market share premium. Source: Smith Travel Research Services, December 2007, year-to-date. Competitive set of managed and franchised hotels opened and operating at least one full year or longer (Starview Comparable). See franchise offering circular for franchise-specific analysis.
Marriott Reservation System Contribution to Occupancy
The industry's foremost sales channels deliver 48 percent of TownePlace Suites' gross room nights in the U.S. and Canada.
Source: 4th Quarter 2007 data. Includes 800 number, GDS, Marriott.com and area reservation sales offices (ARSO).
Marriott Rewards®
Marriott Rewards members paid nights represent 60% of total TownePlace Suites room nights sold.
TownePlace Suites by Marriott provides affordable comfort in a relaxing, informal environment that reminds guests of home. Here are a few photo examples of the properties and a chance to experience the reasons more guests are turning to TownePlace Suites.
The TownePlace Suites brand provides a range of prototype designs. The prototypes maximize efficiency of design and construction costs while optimizing units per acre.
To maximize development opportunities, TownePlace Suites provides a design solution called F.I.T.S. (Flexible+Innovative+Tailored+Smart) that allows owners to customize the room mix, public space features, and upgrades for each project.
Prototype Design Features
Outdoor pool or whirlpool
Patio and barbeque area
Flexible floor and unit plan
Standard Prototypes Site Area Gross Building Area
4-story: 119 suites 1.90 ac. 55,016 sf
On-Property Features
Four-story buildings with interior corridor entrances
Exercise room with treadmill, stair stepper, and stationary bike
Outdoor swimming pool or whirlpool
Vending area
Barbecue area
Pets welcome (for an additional fee)
Guest laundry
24-hour staffing
Housekeeping services based upon length of stay
On-site fax, copy, and printing services
Free local phone calls
In-Room Features
Free high-speed Internet access
Separate living, working and sleeping areas
Combination of studio, one-, and two-bedroom suites
Fully equipped kitchen including conventional full-size refrigerator/freezer, stovetop (ovens in some suites), coffee maker, microwave and dishwasher
Full complement of cooking utensils, flatware and dishware
Available adjoining studio suites
Separate telephone and data lines
Remote-controlled TV with free cable and premium movie channels
Iron and ironing board
Personalized voice mail
Sofa bed in some suites
Hair dryer
Welcome basket
1. Smith Travel Research Services, December 2006, year-to-date. Competitive set of managed and franchised hotels opened and operating at least one full year or longer (Starview Comparable). See franchise offering circular for franchise specific analysis.
Marriott Rewards members paid room nights represent 60% of total TownePlace Suites room nights
Spacious accommodations for the value-conscious extended-stay traveler
Brand Strategy