Iconic Moments Await In The City That Lets You Take Your Heart To New Heights
With so many iconic sights, sounds, and experiences, San Francisco calls to everyone. Whatever you love, you’ll find it here. Indulge in the shopping and glamour of Union Square. Explore Alcatraz, the Golden Gate Bridge, and the wind-swept beauty of Crissy Field and the Presidio. Immerse yourself in the LGBTQ+ culture of the Castro. Wander in the neon of Chinatown. And savor the cuisine that makes this city one of the best dining experiences in the world. San Francisco is calling you. And what you find will make your heart soar.
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Explore San Francisco

  • Union Square
  • Mission Dolores
  • North Beach
  • The Castro

Union Square

Overview

Union Square is arguably the heart of San Francisco. Anchored by a public plaza of the same name, this is San Francisco’s premier shopping destination. You’ll find high-end stores here, as well as great dining options and seasonal events. This neighborhood also provides easy access to all the city’s other attractions and landmarks.

Known For

Shopping, Restaurants, Culture

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Mission Dolores

Overview

In the Mission, you’ll discover dynamic restaurants and watering holes, a thriving and diverse art scene, an abundance of funky boutiques and one of the most scenic parks in the city, with lush green grass and skyline views. It’s easy to spend a day here enjoying the carefree vibes.

Known For

Art, Public Parks, Boutiques, Dining

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North Beach

Overview

North Beach is great for encountering new perspectives. Beyond being the epicenter of the Beat Generation, it’s best known for its Italian restaurants, like Liguria Bakery (a focaccia joint) and Tony’s Pizza Napoletana (a 13-time World Pizza Champion). Another worthwhile stop is the City Lights Bookstore, “a literary meeting place since 1953,” catering first to the beatnik crowd and now offering a little bit of everything.​

Known For

Italian Heritage, Dining, Bakeries, Coffee Shops

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The Castro

Overview

For more than 50 years, the Castro has been a beacon of inclusivity, the go-to spot for LGBTQ+ culture in San Francisco. Here you’ll find a walk of fame celebrating icons and trailblazers, an abundance of rainbow flags and a monthlong Pride celebration.

Known For

LGBTQ History, Nightlife, Bars, Dining

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Nearby Hotels and Resorts

Stay in the Center of it All

Immerse yourself in your destination at these centrally located hotels.

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Take a Whirlwind Tour of San Francisco, California

View of Alcatraz Island from the bay

Visit the Icons

Visit the icons — from the Golden Gate Bridge to Alcatraz — that have helped shape San Francisco, while giving the city the reputation of one of the most interesting places for architecture in the United States.

View of the San Francisco skyline from on top of a grassy hill

Climb a Tower and Hit the Mission

It’s time to take a deep dive into three of the most lively neighborhoods in San Francisco (which is saying something). Telegraph Hill, the Mission and the Castro may all have fantastic restaurants, bars and shops, but each has a very distinct vibe.

Trolley car rides down the street

Choose Your Own Adventure

Learn about the Summer of Love, sample locally made food at the Ferry Building Marketplace and find a museum — or two — that opens your mind to the city’s history, African art and more.

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